Extended information on the use of cookies

The website uses cookies and similar technologies for various purposes including those of improving user experience of online applications. In particular, all the purposes that will be pursued by London Ink srl through the use of such tools, will be defined in detail within this document which is an integral part of the privacy policy. In this regard, the data controller provides site users detailed information on both types of cookies (and similar technologies) and how to use and manage them.

The present policy is provided pursuant to Article 13 of EU Regulation No. 2016/679 (hereinafter: the “Regulation”) of the European Parliament and of the Council of 27 April 2016 EC (General Data Protection Regulation, published on 4 May 2016 in the Official Journal of the European Union, in force since 24 May 2016). It relates to the website of which London Ink srl is the Data Controller and it does not extend to websites which may be echoed within the same site.

This policy complies with current legislation on the processing of personal data and in particular:
– to Directive 2002/58/EC of 12 July 2002 (e-privacy directive) as amended by Directive 2009/136/EC of 25 November 2009;
– the EU Regulation 2016/679 (GDPR);
– Legislative Decree no. 196 of 2003 and subsequent amendments and additions (with particular reference to art. 122);
– the Opinion of the Working Group “Art. 29” no. 4/2012 on Cookie Exemption;
– the Working Document of the Working Group “Art.29” n.02/2013 entitled “Providing Guidance on obtaining consent for cookies”;
– to the Guidelines of the Working Group “Art 29” on consent under Regulation (EU) 2016/679 adopted on April 10, 2018, ratified by the European Committee for the Protection of Personal Data on May 25, 2018 and replaced by Guidelines 05/2020 on consent under Regulation 2016/679 adopted on May 4, 2020;
– to the Provision of the Guarantor for the Protection of Personal Data May 8, 2014 entitled “Identification of the simplified procedures for information and acquisition of consent for the use of cookies”;
– to the FAQ on information and consent for the use of cookies of December 3, 2014;
– to the Clarifications on the implementation of the legislation on cookies published by the Guarantor for the protection of personal data on the website;
– to the Guidelines Judas cookies and other tracking tools adopted by the Guarantor for the Protection of Personal Data on July 10, 2021 (published in the Official Gazette), which supplements the provisions contained in the Measure of May 8, 2014 .


3.1. What are cookies?
Cookies are small text files which are stored on the user’s computer or mobile device at the time when the user visits a website. The user, while browsing, could receive on its device (computer, tablet, smartphone, etc..) not only cookies sent from the website it is visiting but it may also receive them from different sites or web servers (so-called “third parties”).
The purposes for which cookies are used can be the most varied: from justifications within the pure technical sphere (aimed, for example, to allow an easier and smoother navigation) it can get, through their use, to perform real profiling activities (i.e. aimed at defining lines of tendency, tastes or behavior patterns related to a certain subject to make more effective advertising messages to the latter addressed).

3.2. What are the types of cookies?
Generally speaking, cookies can be divided into three major categories:
a) “Technical” Cookies;
b) “Analytical” Cookies;
c) “Profiling” Cookies

a) Technical Cookies
These are those cookies used to make navigation possible or to provide a service requested by the user. Without them, in fact, some operations could not be carried out at all within the site, or would be more complex (and sometimes less secure). Another characteristic of this type of cookie is that they are not used for purposes other than those indicated, and are normally installed by the owner (or operator of the website).

b) Analytical Cookies (or Analytics)
These are those cookies used to monitor the use of the site by users for optimization purposes (e.g. to collect information, in aggregate form, on the number of users and how they visit the site). Please note that they are assimilated to technical cookies only when they are made and used directly by the site of the first party and without, therefore, the intervention of third parties [for a clearer explanation between first-party and third-party cookies see what is reported below];

c) Profiling cookies
These are cookies aimed at creating user profiles and used to send advertising messages in line with the preferences expressed by the same, as part of the navigation on the network. These tools, by virtue of their particular invasiveness of the private sphere of the user, require the (informed) consent of the user to be installed on their terminal.

Proprietary Cookies and Third Party Cookies
A further differentiation is proposed with reference to the different subject that installs cookies on the user’s terminal. Visiting a web page, in fact, it is possible to receive cookies both from the manager of the site visited (in this case we will speak of “Proprietary”, “first party” or Publisher cookies) and from sites managed by other organizations (so-called “Third Parties”). An example of the latter category is represented by the Google Analytics service.

3.3. Cookies and request for express consent
According to the current Italian legislation, the use of cookies does not always require the express consent of the user. While it is not necessary for the so-called technical or analytical cookies of the first part, the request for such consent is required in the case of profiling cookies.
As far as third party analytical cookies are concerned, it is necessary to make an appropriate diversification as it is essential to distinguish according to whether:
– Tools that reduce the identifying power of cookies are adopted and the third party does not cross-reference the information collected with other information it already has. In this case the consent of the user is not necessary;
– Tools that reduce the identification power of cookies are NOT adopted and the third party does not cross-reference the information collected with other information it already has. In this case the user’s consent is necessary.

Below we identify the types of cookies present on the site, describing their characteristics and the purpose of their installation.
In particular, the site uses the following types of cookies: a) Technical; b) Analytical.
Please note that London Ink does not act as the owner of the treatment as regards the data generated by the category denoted by the letter b), as these are simply technical intermediaries.

In the “details” section of the preference management window, the user can check the specific characteristics of the cookies on the site, in order to decide in a conscious way whether to give its consent to their use and eventually which categories of cookies to block or delete.

As concerns the third-party analytical cookies and in particular those transmitted by Google Analytics, the following should be noted. Google Analytics is a web traffic analysis service provided by the company Google Inc., which uses cookies both to collect and analyze information on site usage behavior and to prepare reports and share them with other services developed by Google Inc itself. However, Google Inc. allows website operators to request the anonymization of all IP addresses of users. This is, in fact, made possible by providing the same managers with a technical tool that can be included in their site. Through this modality, the owners of websites that employ Google Analytics have the possibility, in fact, to set the program in order to use only part of the IP address.
Please refer to the following links for further information and details:

London Ink has not asked Google Inc. to anonymize IP addresses and has not, therefore, adopted procedures to prevent the company Google Inc. to “cross” the information from Google Analytics with other data in its possession. Finally, please note that the user can selectively disable the action of Google Analytics by installing the opt-out component released by Google on its browser. To disable the action of Google Analytics, please refer to the following link:

For the installation of technical cookies it is not required that the user gives consent. On the contrary, for analytical cookies it is necessary that the user gives its consent.

The user can give its consent to the installation of analytical cookies in various ways and at various times. In particular, consent may be given by:
– Clicking on the “Accept All” button present within the information banner displayed at the first time the user accesses the site (c.d short information);
– Clicking on the “Manage Preferences” button in the short notice and activating analytical cookies;
– Activating analytical cookies through the link button visible at the bottom left of each page of the site, that displays the release status of consents and calls up the Preference Management Panel (“Preference Management”)

The User, at any time, has the right to deactivate in a total and selective way third-party analytical cookies. This operation is possible through the appropriate Preferences Management Panel or through the browser settings.
With particular reference to this latter hypothesis, please note that it is necessary to pay attention to the cookies disable procedure. It may, in fact, involve different consequences depending on the type of cookie. Although, in fact, the analytical cookies non-acceptance/deactivation does not affect the navigation on the site, the same operation, referred to technical cookies (or similar), could instead compromise the navigation functionality.
As regards the manage settings, each browser has different procedures for disabling cookies. To facilitate the user we refer to the specific instructions of the most common browsers through the following links:
Microsoft Windows Internet Explorer:
Microsoft Edge:
Google Chrome:
Mozilla Firefox:

In accordance with the provisions of art. 122, second paragraph, of Legislative Decree no. 196/2003 (as amended by Legislative Decree no. 101/2018) and in accordance with the provision of the Privacy Guarantor of the day May 8, 2014 [web doc.: 3118884] published in the Official Gazette on June 3, 2014, and Guidelines Judges cookies and other tracking tools adopted by the same Authority on July 10, 2021 this web page is visible, through a dedicated link, at the bottom of each page of the website

Please note that the installation of cookies (or similar technologies) operated by third-parties through services used on this site can not be controlled by London Ink s.r.l.. Therefore, any specific reference to cookies (or similar technologies) of third-parties is purely indicative, strongly suggesting the user to read the privacy policies and / or cookie policies of third-party services as listed in this document with specific reference to the links provided.
Please note that the indication of links to the websites within this text may be subject to change over time by the third-party companies to which they refer. Therefore a thorough reading is always recommended.

For any request for clarification and / or further information, the user is invited to contact the owner at the addresses indicated in the privacy policy (specifying the id of the consent and the date of issue).

This Cookie Policy is updated to 18/02/2022.