Built on optimism, the NEVER GIVE UP Crewneck is a wearable mantra. Set in a relaxed heather grey body, the bold cracked front graphic serves as a daily reminder to push through. But this sweatshirt does more than speak — it performs. Made in Italy and crafted from soft cotton, it’s been pigment-dyed, washed, and hand-finished to give a timeworn quality and authentic depth. Whether you’re dressing down or layering up, the silhouette stays comfortable and cool with enduring appeal. The perfect union of attitude and ease, it reflects Wild Donkey’s vintage-inspired roots and dedication to genuine craftsmanship.
This sweatshirt offers a relaxed fit across all sizes, with gentle drop shoulders and a soft feel. Ideal for layering over tees or under outerwear, its silhouette sits comfortably without bulk.
Made in Italy using soft cotton jersey, the fabric is washed and pigment-dyed for vintage texture and visual depth. The hand-finishing process ensures each piece has authentic character and individual charm.
This piece is crafted using a traditional hand-dyeing process in Italy, with natural dyes that give each garment its unique character. To protect the colour and integrity of your item:
- Wash separately with similar colours to avoid colour transfer.
- Use cold water (maximum 30°C / 86°F) and a delicate or hand-wash cycle.
- Choose a mild detergent – avoid bleach, harsh chemicals or stain removers.
- Lay flat to air dry in the shade. Direct sunlight may alter natural dye tones.