Introducing Our Latest collection
Don't Follow the trail
This drop is for the originals — the ones who set the pace, not follow it. Crafted in Italy, made to stand apart.
A collection built for self-expression. Heavyweight sweatshirts, faded hoodies, graphic tees and reworked shirts, all washed and worn to feel like old favourites from day one.
Inspired by the spirit of wild camping, the kind without maps, rules, or designated paths. This collection is a reminder that the best things happen when you stop following and start wandering.
Camping, here, isn’t about escape. It’s about presence. About choosing your own pace. About rejecting the idea that there’s a right way to go.
The collection draws from vintage outdoor references, worn-in uniforms, and the quiet romance of life lived outdoors. Fires that burn low, mornings without plans, clothes that pick up dust, sun, and stories along the way.
Colours feel faded by nature, textures softened by time, graphics cracked and imperfect, like memories rather than statements.
Don’t Follow the Trail isn’t a call to get lost.
It’s a reminder that you never needed the map in the first place.